Who it’s for

Owner-operated trades businesses that want the phone to ring from people searching nearby.

A good fit

  • Roofing, landscaping, general contracting, paving, or fencing companies
  • Owner-operated, with roughly 2–15 employees
  • Based and working in the United States
  • You want more inbound calls from Google, not more tire-kickers
  • You’d rather deal directly with me than a sales team

Probably not a fit

  • Businesses outside the US
  • Large multi-location companies with an in-house marketing team
  • Anyone looking for a quick fix with no changes to the website

The five trades I focus on

Roofing

Homeowners search when a roof leaks or a storm hits, and they call whoever shows up first with a clear answer.

What it has to rank for

  • Roof repair in your city
  • Roof replacement in your city
  • Storm and hail damage
  • Shingle, metal, and flat roofing
  • One page for every town you serve

Landscaping

Landscaping searches are seasonal and specific. A single “services” page can’t cover them all.

What it has to rank for

  • Lawn care and maintenance
  • Landscape design and installation
  • Patios, walls, and hardscaping
  • Irrigation and drainage
  • Seasonal cleanup

General contracting

Remodel buyers research for weeks. They look for a page that matches the exact project they have in mind.

What it has to rank for

  • Kitchen remodeling
  • Bathroom remodeling
  • Home additions
  • Whole-home renovation
  • Decks and outdoor living

Paving

Paving jobs are big, and the search is often local and commercial as well as residential.

What it has to rank for

  • Driveway paving and repair
  • Asphalt paving
  • Parking lots
  • Sealcoating
  • Commercial paving

Fencing

People searching for a fence usually know the material they want. Your site needs a page for each one.

What it has to rank for

  • Wood fence installation
  • Vinyl fence installation
  • Chain link and aluminum fencing
  • Fence repair and gates
  • Commercial fencing

Get your free written audit

Send me your website address and your trade. You get 3–5 specific problems and the pages you’re missing, in writing.

Written audit back in 2 business days. No call required, no commitment.

Get your free written audit

Nicolas@inklinedigital.net